MORE mannequins are real works of art – by presenting collections of clothes on them, you will create a coherent and extraordinary exhibition, capturing the attention of all visitors. What pose best represents the character of the styling? To avoid arrangement errors and to ensure the clothes displayed here are original and up to date, what is the guiding principle?
Mannequins as an element of visual merchandising
When choosing a mannequin for your display, make sure you analyze the entire interior of your store – color, interior style, accessories, and overall ambiance. In addition to fitting into visual merchandising, the mannequin should demonstrate the benefits of a given styling, so that all visitors can see themselves in the trench coat, evening dress, or elegant jacket being presented. It is important to keep in mind, however, that the mannequins on display cases come from the same collection as the ones inside the store, but don’t necessarily have to match in color or line.
The mannequin poses you place on your display play a major role in the visualization of sales. Is it better to use a mannequin in a static or more dynamic position? In a classic or abstract form?
It depends on your design idea – if the mannequin is to create an independent display, it should reflect the style of the presented clothing as well as possible in order to catch viewers’ attention. In contrast, group exhibitions are much more interesting for the recipient – the whole thing should convey a message and show the communication among individual mannequins, while taking into account the individuality of each pose.
Mannequin position: communicating without words
A mannequin’s position is not accidental – the body’s positioning replaces verbal communication with viewers or the other mannequin. Each gesture conveys a message, a message that gives the gesture a human disposition. It will be easy to present an exclusive, well-cut suit or a long, straight-cut coat with a mannequin with a strong, statuesque position. A mannequin in a position where its fingers barely touch the ground illustrates the beauty of a long dress or a midi dress with flared bottoms best.
The mannequin position is also dependent upon the garment that will be displayed. Imagine if you wanted to emphasize the airy sleeve of a shirt and then draw attention to a small, neat purse – you might want to use a mannequin with an elbow bent where you could hang the accessory.
Variations in the composition of mannequins
From shop windows, mannequins are similar to models, therefore their arrangement should also be arranged as if it was a high fashion presentation, i.e. having a main theme, ordered sequence, rhythm, arrangement, or presentation technique. Here are a few suggestions:
- Dynamically versus static. The mannequins are either stationary or dynamic – and they can be either singular silhouettes or groups of mannequins standing in various fascinating poses.
- Repetitions. The line of mannequins arranged at almost mathematical distances in a row is an example of a well-planned play with this type of composition. Such combinations are possible in triangles, circles, or squares. The repetition of gestures will make a lasting impression on the viewers.
- Abstraction and semi-abstraction. This is the polar opposite of the classic, which is characterized by a departure from the natural body structure and a head shaped like an egg. Another form of semi-abstraction places a lot of emphasis on details in the appearance of the mannequins, such as the outline of the lips or eyebrow arches. The design of these silhouettes enables a wide choice of styling – even a minimalist “little black dress” with a simple cut will attract and decorate the site with their non-obvious appearance.
In addition, you can use a compositional mix and contrast. Combine minimalism with fancy accessories, and break the classical mold by combining classics with abstraction. What matters is the end result – to make your customers delighted. The More Mannequins collections are sure to satisfy any artist’s vision, no matter how difficult and demanding it is!