Why sustainable mannequins are the smart choice for fashion brands and retailers

Imagine transforming your store’s visual appeal while actively contributing to the planet’s future. As brands move beyond trendy green claims, real sustainability becomes more than just an option—it’s a game-changer. At WISE Mannequins, we’ve designed a new era of clothing mannequins that not only showcase your fashion but also align with your brand’s commitment to the environment. Our sustainable mannequins are more than eco-friendly; they’re built for lasting impact with durability, functionality, and a carbon footprint that your business can proudly stand behind. Discover how WISE Mannequins offer a stylish solution to a sustainable future, all while enhancing your visual displays.

What makes WISE Mannequins truly sustainable?

There’s a lot of greenwashing in the market today, with companies touting sustainability without making real, impactful changes. However, at WISE Mannequins, our commitment to sustainability is authentic. Our clothing mannequins are made from ABS (Acrylonitrile Butadiene Styrene), a material that ensures both environmental responsibility and enhanced usability. Let’s explore how this innovative material makes our mannequins the sustainable choice for your business.

No greenwashing: sustainable mannequins made with ABS

Over 85% of the world's clothing mannequins are produced using FRP (Fiber-Reinforced Plastic) technology. Unfortunately, FRP relies heavily on toxic resins, which contribute to environmental pollution during both the production process and the end-of-life phase. Even the so-called bio-resin options, derived from plants, possess significant drawbacks—they are still toxic and non-recyclable. This is where WISE Mannequins stand out. Our ABS mannequins avoid these environmental hazards entirely, offering a clean, non-toxic solution that is 100% recyclable.

Clean production process for sustainable clothing mannequins

Unlike FRP mannequins, the production process of our ABS mannequins doesn’t involve toxic resins or harmful chemicals. This ensures that the manufacturing environment remains clean and safe for workers. There’s no need for heavy sanding or polishing, which drastically reduces the exposure to harmful particles in the air. This approach results in mannequins that are as safe to produce as they are to use.

Reduce CO2 emissions with sustainable mannequins: 60% lower carbon footprint

ABS mannequins aren’t just better for the planet in terms of recyclability—they also have a significantly lower carbon footprint compared to traditional FRP mannequins. By reducing CO2 emissions by up to 60%, our mannequins help our customers meet sustainability goals and improve their annual ESG (Environmental, Social, and Governance) reports. This commitment to lowering emissions makes WISE Mannequins a smart choice for any brand looking to lead the way in sustainable practices.

Planet-friendly clothing mannequins: 1 mannequin = 1 tree planted

To further offset our carbon footprint, for every mannequin sold, WISE Mannequins plants one tree. The production of one ABS mannequin releases approximately 20kg of CO2, which is the amount absorbed by a fully grown tree over the course of one year. By planting a tree for every mannequin sold, we aim to give back to the planet and ensure a more sustainable future for generations to come.

Why choosing sustainable mannequins benefits your business

Choosing sustainable mannequins is not only an environmentally conscious decision but also a smart business move. Here’s why:

Extended durability: ABS mannequins are incredibly durable, withstanding the rigors of frequent use and handling. They last longer than traditional mannequins, providing a better return on investment for retailers and reducing the need for replacements.

Ease of handling: Our sustainable mannequins are designed with easy handling in mind, making them a practical choice for visual merchandisers and display designers who need to regularly move and adjust displays. For example – try our AURA series with magnetic fittings!

Functionality meets sustainability: WISE Mannequins strike the perfect balance between functionality and sustainability. Whether you're a fashion brand or a retail store, our mannequins are designed to meet your practical needs while supporting your sustainability goals. For instance, you can get a set: the PURE clothing mannequin as a base + an additional pair of different arms for easy interchangeability!

Conclusion

At WISE Mannequins, we’re proud to be at the forefront of sustainable innovation in the world of visual merchandising. Our clothing mannequins not only offer an eco-friendly alternative to traditional FRP models but also excel in durability, ease of use, and functionality. By choosing WISE Mannequins, you’re investing in a product that supports a sustainable future, reduces your brand’s environmental impact, and helps you meet your ESG targets.

Make the switch to sustainable mannequins today and join us in shaping a greener, cleaner future for the fashion industry.