Used mannequin vs. new mannequin - why is it worth replacing mannequins?

Mannequins are an integral part of shop displays. Their function is to catch the eye of customers and encourage them to buy. As displays are refreshed and clothes are frequently changed, mannequins can wear out. Trends also change - what was fashionable a few years ago will not necessarily work now. Today, we are looking for answers to the question of when and if it is even worthwhile to replace a used mannequin? Or perhaps its best to opt for mannequin restoration?

- A high-quality used mannequin can last for several years. If necessary, it can be refurbished and given a second life.

- Mannequins are an important element when creating a positive brand image.

- Replacing mannequins is an inevitable process, even if only because of changing trends.

Why replace used mannequins?

An old mannequin in a shop window can negatively affect the perception of a collection. Scratched material, chips or splits will make the whole collection look less attractive than we would like it to. Clothes on a used mannequin will not be as attractive as on a new model.

It may turn out that a potential buyer will not even want to enter the shop because the display will not make a positive impression on them. This in turn will translate into lower sales. It is worth acting positively on the subconscious of customers to build the right brand image in their minds. We should treat mannequins as if they are advertisements for the shop. They are a business card that, as we all know, should be taken care of.

It is worth replacing the old mannequin with a new one, if only for marketing reasons. This seemingly small change can positively influence the perception of the shop among potential customers.

Old mannequin - when should it be replaced?

Replacing an old mannequin with a new one, in some cases, may be unavoidable. However, the frequency of change depends on which model was bought initially. A cheap, used mannequin needs to be changed frequently, perhaps even yearly. High-quality models, such as models from MORE Mannequins, are very durable and can successfully last for several seasons (three to five years). They come with corrective paint to quickly remove minor signs of wear and tear.

The mannequins differ in the method of manufacture, the way the elements are joined together or the material used, among other things. Even small details make it easy to distinguish a cheap mannequin from a high-quality model. It is definitely better to rely on the quality of the workmanship - a seemingly more expensive mannequin will actually be a more economical solution in the long run, as it does not require frequent replacement.

How are mannequin trends changing?

An important part of visual merchandising is creating the image of the company. Shopfronts with mannequins play an important role. Trends are constantly changing - and so are those in the world of mannequins. It is worth keeping an eye on them, staying up to date, and reacting if necessary. If you want to present the garments properly and encourage the customer to buy, you cannot allow an old mannequin to "decorate" your shop window.

Mannequin restoration - is it worth it?

Mannequin restoration certainly pays dividends. However, for this to be possible, it is necessary to invest in high-quality models - because only such models can be restored. After such a procedure, mannequins can successfully serve for another three to five years. Importantly, during the renovation process, you can decide to change the colour of the model - this gives you more opportunities to create an interesting form in line with current trends.

It is worth investing in high-quality shop display elements. That way, even a used mannequin can be present many collections.