What do you need to equip your clothing shop?

One day the thought occurred to you that running a clothing boutique is a great idea. The vision of dressing men and women, displaying new collections, products made of high-quality materials, even tailor-made ones. In front of your eyes, you have crowds of customers delighted by the atmosphere of your shop, the perfect interior design and the ideal selection of choices available. You have dreamt of entering the store and suddenly finding yourself in another world.

We have everything to help you get started.

In the following article, we will dispel any doubts about what it really takes to attract customers:

● The shop window is the most important thing, it sets the tone for what to expect from your shop

● Full-face mannequins and torsos - how not to waste their potential

● Making the best use of space when setting up hanger racks, racks and display tables

● Styling accessories - the skilful use of displays

● Scent and music - how to build an atmosphere which will make your customers want to return to your shop

The shop window is the stage

What does the customer want? They are looking for innovation, want to be delighted, inspired and finally transported into a kind of fashion world. You need to evoke a strong experience for them, and in doing so remember that a first impression is only made once. Fascinate searchers with the exhibition, create a scene, tell a story. Make it so that everyone wants to go inside. Play with the customer, tempt them with your styling, unusual combinations of clothes, colours and accessories. Set up mannequins, preferably from the same collection, so that they form a coherent whole. Mannequins with movable joints from the CLASSIC MODERN collection for both men and women will work perfectly.

With them, you can show a whole range of feelings and emotions, using the potential of gestures. Depending on what you want to show, modern creations or classics, add lighting. Light bulbs in wire casings or old lamps, standing or hanging from the ceiling, will create a brilliant atmosphere.  Add a table and on it all sorts of accessories like playing cards, a typewriter, books, magazines, jewellery and anything else that comes to mind. Get rid of boundaries and build the scenery to attract customers.

If you have limited exhibition space but want to make the most of your display area, mannequin platforms will be the perfect solution. By using them, you can create the impression of a meeting, a conversation and again you can construct interesting fashion creations. Add to this the displays, hidden under the figure of heads and hands, which are used to display jewellery, accessories and footwear to the public.

Mannequins for shop work wonders, properly positioned they increase sales several times over, and they are now very attractively priced.

The grand entrance - into the shop

The first thing a delighted customer wants to see is what they have spotted on display. Display the merchandise so that it is visible from the entrance, but not immediately in the doorway. Set up full-figure mannequins that perfectly replicate the human figure or torsos that allow you to present garment pieces in a special way. Each product is made with attention to detail and tailored to current trends.  This is a must-have moment, a moment that you use to attract both women and men. Remember that most people are visualisers. Make it easy for them to choose, give them a chance and don't get in the way.       

Now it is time to take care of the remaining space. Set up furniture and a rack with hangers. This is where most of the range will be. It is important to use every possible free space, but without compromising the overall impression. The effect of the display must not go to waste. Allow visitors to your shop, free to browse through the garments, choosing the size, cut and style that is perfect for them.  Hanger racks are the perfect solution. Hanging racks for a fashion shop have all the advantages: they don't take up a lot of space, can display a large number of garments, provide access for customers and are easy to keep your collection in order.

Another indispensable element of your shop's interior design will be the display tables on which you arrange your clothes and the racks on which you can place handbags, hats, scarves, gloves and other accessories. Ideally, these should be placed next to the checkout so that queuing customers will have the option to decide to make another purchase.