Why open a retail store?

In the age of the internet and the increasingly fast-growing e-commerce market, there are more and more doubts in the minds of entrepreneurs about whether opening a stationary shop is worth it. After all, an online shop means lower overhead costs and is accessible to everyone, regardless of geographical location. Does this mean that traditional shops are a thing of the past? Certainly not! In this article, we will explain the key reasons why a stationary outlet is still a good choice and sometimes – even better!

● A stationary shop offers a more complete shopping experience

● It benefits brand recognition

● Offers the possibility of direct contact with the customer, thus increasing their satisfaction with the purchase through face-to-face customer service

● A stationary store allows you to promote your brand through celebrity invitations

● People walking past the shop window have a greater tendency to buy impulsively

● No shipping costs, the ability to try on clothes before purchase

● Easier to stand out compared with online sales

Shopping experience

The shopping experience offered by a stationary shop offers a much broader experience than an online shop. It is a carefully prepared display and interior design with human contact, not just a “buy” button on a website. Contact in this form is much more powerful in building positive brand perception, increasing both brand strength and sales, loyalty and retention.

Brand recognition

A stationary shop increases both brand recognition and prestige. A local outlet also significantly improves brand credibility and trust. Online businesses constantly come and go, while a physical shop is proof that a degree of stability has been achieved.

Direct contact with the customer in a stationary shop

Shop staff can help customers with their selection and offer a do-it-yourself service - increasing not only the customer's satisfaction with their purchase, but also the amount they spent. On the web, solutions that perform similar functions to a bot advisor, or recommend similar products, are becoming increasingly popular. However, these are much less effective than direct, human contact with a customer advisor in a shop outlet.

Promoting the brand by inviting well-known people to a stationary shop

A local shop outlet can be a great marketing tool if used properly. Invite influencers related to your niche into the shop to share the buying experience on social media. This will benefit the recognition of not only the outlet in question, but the brand in general.

Impulsive shopping in stationary shops

The shop, and especially the shop window, is an extremely effective marketing tool, encouraging all nearby passers-by to make a purchase. People tend to make quick, impulsive decisions - when they like something on display, they often cannot wait a moment and immediately set out to buy their dream product.

No shipping costs and the opportunity to try on clothes before buying

Another advantage of stationary shops is that there are no shipping costs for the customer to pay for. It also gives the customer the opportunity to try on the clothes they are interested in before buying - one of the key factors why many people are not keen to shop online.

Low competitiveness of stationary shops

When selling online, you are competing with literally millions of other shops - getting customers to pay attention to your brand specifically is often extremely difficult. Local outlets face much less competition, which is limited to a few shops in the area. This is one of the main reasons why stationary sales can be more effective than online sales - but the optimal solution is to combine both. As data from the Gemius report shows, many customers still prefer stationary shops. Let the customer choose the form of purchase that is most comfortable for them. Some prefer to do it online - others in a local outlet. If you want to maximise sales - it is important to meet the needs and expectations of both these groups!